Google is big platform where people search for what to do, where to go, and what to buy. Everyone knows, if we don’t know anything just go on Google search; if we want something click on Google. We can say everything is possible with Google. So get in front of targeted audience when they are searching for something. When audience are searching at that time if your business add blink in front of them than maybe it’s possible that audience search end with your business add that means audience will get what they want or maybe he refer your add later when he will be thinking in future and your add flash in mind that time.
Google AdWords is nothing but online business advertising. Through this we can publish our business website. When we start any website then customer or targeted audience have to know about our business website; Adwords is the best way of website publish. Because maximum audience available on Google platform. They can rich at your website through AdWords. There have types of AdWords.
Google AdWords ads type:
1. Search Network Campaign
2. Display Network Campaign
3. Video Campaign
4. Shopping Campaign
5. Universal App Campaign
Some Important factors of search ads:
This is a target base. Ads will be shown in the geography that is selected.
ii. Search term and keyword
In this check keywords which are searched by the user and that is optimize the ad.
iii. Ad copy relevance
Ads that appear for a specific search term should be relevant.
iv. Landing page experience
Landing page should be relevant as per searcher requirement.
v. Conversion rate
Conversion rate should be high and it is controlled by relevance, landing page quality and experience.
If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one.
v. Quality score
Quality score will be depends on all factors mentioned above.
Now you know Google AdWords and its type. So, do Google AdWords for your business website and publish your business digitally.